What is Google AdWords?
AdWords ads are displayed along with search results when someone searches Google. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional positions above the free search results. That way, you’ll be advertising to an audience that’s already interested in your business.
You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.